The Story of U.S. Steel
When founded in 1901, U.S. Steel was the largest business enterprise ever launched. Today, U.S. Steel is helping create energy independence across America.
A long-time Teton partner, U.S. Steel wanted to introduce oil and gas operators to a new-generation casing connection that afforded customers the freedom to choose their applications. Using print advertising and a three-part, direct mail spectacular, Teton conveyed U.S. Steel’s unique product story and helped secure orders for the new connection prior to full production.