The Story of PULSE
The world of debit was in flux. Financial institutions were being confronted by shrinking card profits, billions of dollars in fraud and government regulation. Would debit survive?
It was time to rethink debit. Teton launched a national campaign telling the story of PULSE, the one network that could make a difference in the dynamic world of debit. By showing financial institutions that higher revenue, lower fees and advanced fraud protection could become reality, PULSE began signing financial institutions to long-term extensions and new contracts.