The Story of HNMC
Healthcare reform has placed immense scrutiny on hospitals. With value-based purchasing and increased competition, facilities must stand out from the competition.
Houston Northwest Medical Center (HNMC) engaged Teton to reposition the hospital in Houston and select international markets. Using print advertising, billboards, online banners and direct mail, Teton created living stories that put people ﬁrst while touting HNMC’s doctors, advanced technology, specialized surgical techniques and general hospital practices.